Sports towel and mesh bag for an event promoting sport and language

A promotional product designed to stay with participants long after the event

  • Client

    Euskal Kirola is an initiative committed to promoting sport and language, organising events that encourage participation, physical activity and a sense of community. Through its actions, it seeks to create shared experiences that connect cultural and sporting values.

  • What do they want?

    Euskal Kirola was organising a sports event with a strong social and cultural dimension, and wanted to offer participants a useful token that reflected
    the spirit of the event    .


    The aim was to accompany the sporting experience, offer a product that could be used during and after the event, reflect the values of activity, community and language, and avoid one-off gifts with no
    lasting use.

Arpe's proposal for Euskal Kirola

At Arpe we proposed a promotional pack made up of a personalised sports towel packaged with a mesh bag featuring the design on the front, designed to fit naturally into a sports event.

The combination of both products offered a practical, easy-to-carry token with a clear use in sporting contexts, reinforcing the memory of the event once it was over.

Microfibre towels

Process

  • Product

    The pack included a sports towel, ideal for physical activities and outdoor events, and a mesh bag, lightweight and breathable, designed to carry the towel and other small items. Ideal
    for a circular design: from packaging to reusable bag.


    This type of promotional product works especially well at sporting events because it's used during the event itself, has ongoing use over time, and accompanies people in other sporting activities.

  • Design

    Euskal Kirola's design team worked on clear, functional artwork, integrating their identity and the event's message into both products. At Arpe we supported the process, helping to select the products that best suited their needs.


    The result was a coherent, practical pack, designed to boost the project's visibility and accompany participants both during the event and in their everyday sporting life.

Final product

We're sustainable because...

We use ecodesign, working out the most efficient dimensions for our cleaning cloths and cutting the fabric accordingly, to generate as little waste as possible.

We produce and buy locally, from businesses close by, to support local industry.

We manufacture with fabric made from polyester yarn sourced from post-consumer rPET bottles, and print with OEKO-TEX certified inks.

We design and manufacture at our factory in Arenys de Munt, which runs on solar panels and 100% renewable energy.

Our case studies...

View all
1 3
View all