Cleaning cloth as advertising brochure

Informing customers with usefulness

  • Client

    BBVA is a global financial group present in more than 25 countries, leading the Spanish market, and with a vision focused on customers, sustainability and responsible business.

  • What do they want?

    BBVA was looking for a different way to capture the attention of its clients, giving a twist to traditional advertising letters.

Arpe's proposal for BBVA

Microfiber cleaning cloths were the origin of Arpe, but the textile information brochure was the new beginning. More than 20 years ago we saw the great potential of this product and patented it. A very original and innovative alternative to the typical "view and throw" brochures: useful and durable, leaving a mark on the customer.

Our microfiber cleaning cloths
  • Product

    BBVA wanted to innovate with its new customer acquisition campaign, in which they gave away an appliance to anyone who set up their salary to their bank. Thus, at Arpe we thought our iPad cleaning cloth, 16x21cm, was the perfect product: durable, surprising, and super useful for cleaning these appliances.

  • Design and packaging

    We produced two cloth designs in two different languages, since it was a very extensive campaign that included several types of clients. Thus, we packaged and folded each informative brochure in a polybag so that it would fit inside the envelope. And these were sent to the clients' homes, like a letter, but with much more style and originality!

    See all our packaging 

We are sustainable because...

We eco-design, we look for the most optimal sizes for the cloths and we cut the fabric accordingly, in order to generate the least amount of waste.

We produce and buy locally, in companies km0, to promote local industry.

We manufacture with fabric made with polyester yarn from post-consumer rPET bottles, and we print with OEKO-TEX certified inks.

We design and manufacture in our factory in Arenys de Munt that runs with solar panels, 100% renewable energy.

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