Responsible Consumption and Sustainability: The New Value of Promotion

Responsible Consumption: The Challenge for Committed Brands

SDG 12 and the Role of Businesses in Driving Change
Did you know that responsible consumption is the United Nations Sustainable Development Goal (SDG) number 12? This global goal encourages us to produce and consume consciously, taking into account not only the price–quality ratio, but also the social, environmental, and economic impact of every product or service.

Talking about sustainability goes far beyond choosing eco-friendly materials or reducing waste: it requires a holistic vision where every decision matters. The three essential pillars of sustainability are:
- Social: ensuring the well-being of workers, consumers, and the local community, generating a positive impact on the surrounding environment.
- Environmental: respecting and preserving natural resources and the planet.
- Economic: ensuring that initiatives are viable and create long-term value.
When one of these pillars is neglected, we can’t speak of true sustainability.

Responsible Design and Eco-Design: Our Way of Creating
At Arpe, we work from a foundation of responsible design, reflecting on the impact of every product before bringing it to market. We ensure that the entire process—from the initial idea to the end of its life cycle—is aligned with our values of proximity, circularity, and coherence.

Our production is local (km 0), we use recycled materials (rPET), and we prioritize in-house manufacturing, guaranteeing transparency and control at every stage of the process.

For us, to innovate is to create consciously.

Four Actions for More Responsible Consumption in Companies
Adopting a vision of responsible consumption is a powerful way to create real change within your company. Here are four key actions that can make a meaningful difference:
1. Prioritize local and km 0 suppliers. Reducing logistical distances lowers emissions and strengthens the local economy.
2. Adjust production and consumption. Producing and purchasing only what’s necessary helps prevent waste and optimize resources.
3. Choose reusable products. Replacing single-use items with sustainable, long-lasting products, such as eco-friendly textiles, reduces waste and reinforces your environmental commitment.
4. Repair and redesign before replacing. Giving resources a second life fosters innovation and reduces environmental impact.

The coming weeks bring major promotions (Black Friday, Cyber Monday, and Christmas), making it the perfect moment to reflect on what consuming truly means.

As a brand, you have the power to inspire positive change and offer value beyond price—through coherence, awareness, and commitment.

The future of sustainable brands isn’t about selling more, but about selling better.

Choose sustainable, personalized promotional gifts that speak to your values and truly connect with people.

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