Promoting our sustainable and digital internationalization strategy with the support of ACCIÓ
At Arpe, we continue to take firm steps to consolidate our international presence and reinforce our leadership as a benchmark in sustainable and eco-designed textile products.
During 2022, within the framework of the International eTrade Program, we have carried out a digital action plan with the aim of growing in international markets, improving our competitiveness, and connecting with sustainability-conscious customers.
This project has been possible with the support of ACCIÓ, the agency for business competitiveness of the Generalitat of Catalonia, which has granted us a grant to boost our digitalization and internationalization.
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Thanks to this support, we have carried out specific actions such as:
✅ The improvement and integration of our eCommerce and digital platform.
✅ The creation of international content for our website and digital channels.
✅ The implementation of digital advertising campaigns on Amazon, Google and social medias aimed at strategic markets.
✅ The incorporation of advanced digital tools such as the ERP Odoo and the Shopify e-commerce platform, which allow us to optimize customer management and experience.
These actions have allowed us to achieve outstanding goals, such as the opening of new markets in Southeast Asia, especially in Japan, South Korea and Taiwan, where our sustainable and local products have been very well received.
At Arpe we remain faithful to our purpose: to transform the textile industry from a local, sustainable and responsible perspective, designing and manufacturing eco-designed products in Catalonia, with recycled and certified materials, designed for people and companies that want to consume better.
This project reinforces our positioning as a brand committed to real sustainability, local production and digital innovation, adding value to the territory and our clients around the world.
With the support of:
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