DiR give a towel to each person who enters the gym, so they use, wash and dry hundreds and thousands of them every day. Thus, they realized that cotton towels were not practical at all: they took up a lot of space and more time to dry. And they started looking for a more sustainable option.

In addition to being made with post-consumer rPET yarn, our towels take up 70% less space and consume much less water, soap and energy when washing and drying. Thus, DiR gyms changed all their cotton towels for our microfiber ones, in a blue silk screening with their brand, highlighting all these savings.

Changes are not easy. First, because as a company you never know if it will be profitable in the long term. Second, because you also don't know how customers will react. Now, seeing it with perspective, although everyone needed time to adapt, they can say that this change has brought them enormous savings both economically and in consumption.